adidas and the French Rugby Federation (FFR) have announced a new partnership that will run from 2024 to 2028. This collaboration marks a significant milestone for both organizations and reignites a relationship that has already seen remarkable success on the international stage.
The partnership between adidas and the FFR will usher in a new era for French rugby, focusing on innovation, performance and grassroots development. With adidas’ expertise in sports equipment and the FFR’s rich rugby heritage, this alliance aims to take the sport to new heights in France and beyond.
One of the most exciting aspects of this partnership is the unveiling of a new kit for the French national teams. The jersey design pays homage to the classic elegance of French rugby while incorporating cutting-edge performance features. The return of the iconic three stripes of blue, white and red to the kit symbolizes the unity between adidas and the FFR, as well as the pride of the French nation.
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The new kit isn’t just about aesthetics; it’s designed for performance on the pitch. With ergonomic side panels and a set-in-sleeve structure, the jersey provides a close fit that enhances player comfort and minimizes opponents’ opportunities to grab during tackles. This blend of style and functionality exemplifies the innovative approach that adidas brings to the partnership.
adidas and the FFR are making a concerted effort to support grassroots rugby, with a particular focus on women’s participation. The “Challenge Rugby pour Elles” program aims to provide complete kits to approximately 250 women’s under-15 teams, reaching around 5,000 young players. In addition, vouchers will be offered to women’s youth and adult club teams participating in official FFR competitions, benefiting nearly 650 teams from 400 clubs.
This commitment to the development of women’s rugby in France is in line with the growing global interest in the sport. As a testament to this commitment, the French women’s national team was the first to debut the new jersey in their match on September 7, 2024.
Kerryn Foster, General Manager of adidas Specialist Sports, expressed her enthusiasm for the partnership, highlighting the brand’s commitment to growing the sport at all levels. Foster highlighted the potential of this collaboration to inspire the next generation of rugby players in France, a country with a proud rugby tradition.
Florian Grill, President of the French Rugby Federation, echoed this sentiment, praising adidas’ ability to innovate and its support for both elite and amateur clubs. Grill noted that this partnership reflects the FFR’s goals for French rugby, emphasizing the importance of developing talent from grassroots to elite level.
The reunion of adidas and the FFR brings back memories of past glories, including three Five Nations Grand Slam titles during their previous 18-year collaboration. This history of success serves as a foundation for the new partnership, with both parties eager to create more memorable moments in French rugby.
The kits will be available for purchase on adidas.com/rugby, store.ffr.fr and selected retail partners, allowing fans to show their allegiance to French rugby in style.
