adidas Football and Manchester United have joined forces to create a stunning new home kit for the 2024-25 season, drawing inspiration from the club’s rich history while embracing modern design techniques. The innovative jersey features a mesmerizing gradient of red shades, paying homage to the iconic “Busby Babes” era while incorporating cutting-edge performance technology.
“We wanted to do something a bit different,” said Sam Handy, SVP of Product and Design at adidas. “We’ve drawn inspiration from shirts that Manchester United experimented with from 1952-57 as floodlights were introduced to stadiums. These were fantastic early examples of creative design in matchwear and were worn by some of the club’s most legendary players.“
The new kit’s standout feature is its color-shifting appearance, designed to capture attention under the bright lights of Old Trafford. A bold gradient runs down the main body of the shirt, transitioning from light to dark red. This unique effect gives the illusion of an ever-changing hue, reminiscent of the rayon-style fabric used in the 1950s that appeared to change color under floodlights.
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Adding to the kit’s visual appeal is a vibrant flame-like red insert along the side panel of both the jersey and shorts. This striking design element creates a connecting line that stands out against the stadium backdrop, especially when players are in motion.
The kit maintains classic Manchester United elements, including the iconic crew neck and white adidas three-stripes running down the shoulders. The adidas logo and sponsor logos also appear in contrasting white, providing a clean and crisp look against the red backdrop.
A subtle nod to the club’s heritage comes in the form of a red devil sign-off on the front of the black socks, completing the ensemble with a touch of tradition.
Beyond its visual appeal, the new home kit is engineered for peak performance. The on-field version features adidas’ HEAT.RDY technology, designed to maximize airflow and keep players cool under pressure. For fans, the replica version incorporates AEROREADY technology, utilizing sweat-wicking materials to ensure comfort throughout the match.
“The color red is consistently fundamental to the club’s DNA,” Handy added. “There have been many different expressions of it over the years and, for 24/25, we wanted to do something a bit different.“
The new Manchester United home kit is now available for purchase through official club stores, selected adidas retail locations, and online at adidas.com/manchester_united. The on-field version retails for €150, while the fan version is priced at €100.