adidas unveiled its Spring 2025 collection through an unprecedented partnership with Saudi fashion powerhouse Kaf by Kaf. The first regional runway show, which took place on October 16th, marked a significant milestone in the evolution of sportswear, fusing traditional Saudi aesthetics with contemporary athletic design.
Designer Kawthar Alhoraish, the visionary behind Kaf by Kaf, masterfully blends cultural elements with modern sportswear sensibilities. “This global collection is a celebration of our shared values – creativity and heritage,” explains Alhoraish. “With adidas, we’ve created designs that celebrate our traditions while adding a contemporary fashion twist to sportswear.“
The collection’s standout pieces showcase thoughtful innovation. A football-inspired blokecore tee features bold graphics and premium flat knit detailing, while a classic track top draws attention with vibrant prints and traditional ribbed elements. Contemporary cargo-style track pants complete the ensemble with practical zippered pockets.
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For more modest fashion needs, the collection introduces a long, open-front cover-up abaya with solid panels and signature adidas three-stripe branding. A breathable headscarf and a long dress with a sporty V-neck collar demonstrate the versatility of the collection.
Bilal Fares, SVP and GM adidas EMC, reiterates the brand’s commitment to the region: “We are proud to have hosted our first regional catwalk show. Through our partnership with the Saudi Fashion Commission and Kaf by Kaf, this continues our strong ambitions and commitment to continuously support local talent in the Kingdom.“
The collection will be available for purchase in Feb 2025 across select adidas stores and sites globally.
