Reebok, the iconic brand synonymous with sports culture, has teamed up with American Football star Justin Fields to unveil a groundbreaking footwear capsule titled “Reebok x Justin Fields.” This collection reflects Fields’ dynamic energy and unparalleled speed, blending high performance with sleek style.
The Reebok x Justin Fields collection introduces three standout shoes: the versatile training shoe Nano X4 ($150 MSRP), the newly introduced running shoe FloatZig 1 ($130 MSRP), and the Zig Dynamica 2.0 for kids ($65 MSRP). Each shoe features custom sockliners emblazoned with the collection’s mantra, “Evening the Playing Fields.“
“It’s an honor to launch the Justin Fields Collection with Reebok and continue our shared mission of supporting the next generation of athletes,” said Justin Fields. “The collection is designed to pay homage to my roots and the community around me.”
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This collection is part of Reebok’s Human Rights Now! initiative, specifically the ‘Evening the Playing Field’ 2024 story. It celebrates Fields’ positive impact within the youth community through the Justin Fields Foundation. The foundation aims to strengthen communities through focused grantmaking and strategic partnerships in areas such as youth empowerment, scholastic achievement, health, wellness, and leadership development. Reebok will donate $30,000 to the Justin Fields Foundation to support and encourage future generations.
Portia Blunt, SVP of Product, Creative Direction & Social Impact at Reebok, expressed her enthusiasm about the partnership. “We’re proud to partner with Justin as he continues to uplift and inspire so many young athletes. At Reebok, it’s our goal to inspire human rights and human movement for all, and Justin absolutely champions that mission and takes it to new heights.“
On September 12th, the Reebok x Justin Fields Collection will be available for sale on Reebok.com and select retailers worldwide.
