Calvin Klein has once again captured the essence of classic Americana and nonchalant cool with their Fall 2024 campaign, starring acclaimed actor Jeremy Allen White. Directed and shot by Mert Alas, the campaign showcases White in a series of everyday moments, sundrenched and poolside, highlighting the latest underwear and denim styles from the iconic brand.
The campaign video, set to the tune of Crimson and Clover by The Shacks, brings Jeremy Allen White’s effortless style, subdued confidence, and rock energy into focus. White, known for his Emmy Award-winning role in The Bear, expressed his enthusiasm for the campaign, stating, “Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign.”
Throughout the campaign, Jeremy Allen White is seen wearing Calvin Klein’s Fall 2024 underwear and denim styles in modern new fits designed for relaxed, statement-making style. The 90s Straight, Slim Fit, and Standard Straight Jeans’ silhouettes offer the perfect base for denim-on-denim styling with the 90s Trucker Jacket, or a casual rockstar-off-duty look with the Monogram Logo T-Shirt. Underneath it all, new Modern Cotton Air and iconic Cotton Classic underwear provide all-day breathable comfort, complemented by new sunglasses.
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The campaign was launched globally on August 27, 2024, with content featuring Jeremy Allen White pulsing out on @calvinklein social channels throughout the week and appearing on high-impact out-of-home placements around the globe. Calvin Klein’s Fall 2024 campaign will continue to roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset, shining a new light on the brand and its timeless wardrobe essentials.
White’s first ads for the brand, released in January, generated significant buzz and media impact value, with his name becoming one of the most talked about topics on social media. The new campaign is expected to build on this success, further cementing Calvin Klein’s position as a leader in the fashion industry.
