New Era Cap, LLC has secured its position as the official headwear provider for Team USA, marking a significant milestone in Olympic and Paralympic fashion. Through this multi-year agreement, New Era will provide American athletes with exclusive caps and apparel for the Paris 2024, Milan 2026, and Los Angeles 2028 Games.
New Era’s commitment to celebrating athletic excellence is evident in their thoughtful design approach. Todd Sokolowski, Director of Licensed Products at New Era Cap, expressed the brand’s pride in providing U.S. Olympians and Paralympians with headwear that captures the momentous achievement of making the team. The special “Made It” caps, embroidered with this affirming phrase on the bill, serve as a tangible reminder of the athletes’ hard-earned success.
At the Paris Games, athletes received an exclusive collection of New Era headwear, including a bucket hat, beret and trucker-style cap. These pieces were designed specifically for Olympians and Paralympians, highlighting the unique status of these elite competitors.
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New Era’s collaboration with Los Angeles 2028 promises to bring a contemporary aesthetic to the first Summer Olympic and Paralympic Games to be held in the United States in over three decades. This partnership will create a visual identity that resonates with athletes and fans alike, and celebrates the spirit of the Games in the iconic city of Los Angeles.
Fans can show their support for Team USA and the New Era brand by securing their own limited edition caps and apparel. The cap collection features a variety of silhouettes including the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FIFTY Trucker, 9FORTY, 9TWENTY Adjustable, 9SEVENTY Stretch, 9SEVENTY Trucker, 39THIRTY Stretch, and Bucket Caps. The apparel collection includes Team USA t-shirts and hoodies.
