Coca-Cola and OREO have teamed up to create a limited-edition drink and cookie that combines the signature tastes of both brands. The Coca-Cola OREO Zero Sugar and OREO Coca-Cola Sandwich Cookie are the latest surprise-and-delight drops from the global Coca-Cola Creations platform, which lends the iconic Coca-Cola brand to new creative expressions, unexpected flavors, and immersive experiences anchored in the core Gen Z passions of music, gaming, sports, technology, and pop culture.
According to Oana Vlad, Global VP, Brand Strategy at The Coca-Cola Company, “We took careful steps to ensure we delivered the OREO experience in a Coca-Cola, and vice versa.” The exclusive offerings are the result of a collaboration between the two brands, which aimed to create a unique flavor experience that would delight fans of both brands.
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The OREO Coca-Cola Sandwich Cookie features two signature chocolate basecakes paired with a Coca-Cola taste, embossed with Coca-Cola designs, with a smooth white-colored creme and studded with red edible glitter. Coca-Cola OREO Zero Sugar features a refreshing Coca-Cola taste with flavorful, OREO cookie-inspired hints.
Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International, adds, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante.” The bestie bond forged between OREO and Coca-Cola is a playful way to unite their fanbases and celebrate the power of connection and togetherness.
The launch is also the largest Coca-Cola Creations partnership to date, with Coca-Cola OREO Zero Sugar hitting stores beginning in September in 35 markets worldwide, including the United States, Canada, China, Mexico, and Brazil. A frozen variation of Coca-Cola OREO Zero Sugar will also be available at participating 7-Eleven locations in select markets.