PUMA‘s iconic Suede silhouette gets a creative refresh thanks to a collaboration with Lower East Side’s LAAMS, a haven for artistic expression. The PUMA Suede x LAAMS is a blank canvas, both literally and figuratively, inviting wearers to co-create and personalize their own one-of-a-kind footwear.
The named PUMA Suede “Blank Canvas” lives up to its moniker. This double-layered shoe features a removable canvas upper, ready to be peeled away and reveal a vibrant green fuzzy suede base. This serves as the starting point for your artistic journey. The message from PUMA and LAAMS is clear – wear these shoes, let them tell your story, and don’t be afraid to get down and dirty – “Wear them into the ground” is the official tagline. The more character they develop, the more unique your personal expression becomes.
The PUMA Suede x LAAMS boasts an array of playful details. Fuzzy laces add a touch of whimsy, while silver lace jewels emblazoned with “PUMA” and “LAAMS” logos showcase the collaborative spirit. Look closer, and you’ll even find a map of Manhattan’s Lower East Side imprinted on the shoe’s outsole, a subtle nod to LAAMS’ creative neighborhood.
The special edition comes with a printed tote bag and a unique watercolor paper box – another blank canvas waiting to be brought to life. Let your creativity flow and transform the box into your own artistic masterpiece. These personalized boxes will even have a chance to be featured in a commemorative zine and displayed in-store at LAAMS, solidifying your artistic contribution to the project.
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The official release for the PUMA Suede x LAAMS kicks off on August 3rd, 2024, available at LAAMS and select PUMA retailers worldwide. The LAAMS store is transforming its space into a full-fledged customization studio for launch day. Anyone who snags a pair of the “Blank Canvas” Suedes will have the opportunity to collaborate with a roster of talented artists and makers. From watercolors and distressing techniques to airbrushing, custom stamping, and even traditional Japanese sashiko stitching, the possibilities for personalization are truly boundless. The participating artists include a diverse group, featuring Loso (@loso.wav), Taira Rice (@taira_el_tigre), HOMESICK (@magicforeverlives), BX Lyfe (@bxlyfe), Tooly (@toolycooly), OM! (@stfuyoutalk2much), and Rossana Romero (@rossanaromero_).
