Nike and Jordan Brand have joined forces to create a groundbreaking retail experience in the vibrant heart of Mexico City. The “Nike & Jordan World of Flight Mexico City,” spanning an impressive 22,000 square feet, is not only NIKE, Inc.’s largest retail space in Latin America but also the only dual-brand presence, seamlessly combining the distinct Nike Store and Jordan World of Flight shopping experiences under one roof. “Nike & Jordan World of Flight Mexico City enables us to serve and celebrate athletes across Latin America and their passion for sport and culture like never before,” says Doug Bowles, Vice President and General Manager, Latin America.
The three-story haven for sneaker enthusiasts and athletes alike boasts dual entrances on the renowned Madero Street in the Centro Histórico neighborhood. This landmark store marks the first time the Jordan World of Flight experience has graced Latin American soil, offering a lineup of exclusive high-heat footwear drops and hyperlocal apparel. Fans can immerse themselves in the Jordan Workshop experience, allowing them to customize iconic styles such as the Air Jordan 1 and Diamond Short. The space pays homage to the city’s thriving creative community with local basketball-inspired artwork and photography adorning the walls.
More Read
Nike Members will have the privilege of participating in exclusive sport, wellness, and creativity events featuring Nike and Jordan Brand’s elite athletes, clubs, and collaborators. The first level is dedicated to women and girls, showcasing Nike’s commitment to creating meaningful innovation, design, and experiences tailored specifically for her. One floor up, Nike By You empowers members to express their creativity by customizing select footwear and apparel with exclusive graphics and accessories. Limited-edition T-shirts, laces, and dubraes inspired by the rich culture of Mexico City, created in collaboration with local creative studio TodoBien Estudio, will be available while supplies last.
The Nike Football zone, located alongside the Nike By You experience, offers on-site personalization of a curated selection of national and club kits in both authentic and replica versions. “Our exclusive products and member-only events from both brands are an invitation for the Latino community to join the Nike family,” adds Bowles.
