Jo Malone London has launched a delightful new fragrance that pays homage to one of Britain’s most cherished characters. The Orange Marmalade cologne, inspired by Paddington Bear’s favorite treat, is a limited-edition scent that captures the essence of this iconic figure.
Celine Roux, Jo Malone London’s head of Fragrance, embarked on a unique olfactory adventure to create this special cologne. “I really did my homework for this. I went on a perfumer’s journey, and tried many, many marmalades as part of my research,” Roux revealed during the launch event in London. The result is a fragrance that expertly balances the bitterness of orange rind and pith with the warmth of orange groves and the comforting aroma of marmalade.
The Jo Malone London x Paddington collection also offers limited-edition gift sets that capture the spirit of the beloved bear. One standout item is a special trunk inspired by Paddington’s iconic brown suitcase, perfect for those who want to carry a piece of this British charm with them.
This fragrant tribute to Paddington is part of Jo Malone London’s annual “Just Because” summer gifting campaign. The launch has been a global affair, with themed installations already open in London and Seoul, and Shanghai set to join in July The collection will be available for two months, July and August, including at travel retail locations.
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The collaboration between Jo Malone London and Studiocanal Copyrights Group, which owns the rights to the Paddington character, is a celebration of shared values. Françoise Guyonnet, executive vice president of Kids Brands Studiocanal and CEO of The Copyrights Group, expressed excitement about the partnership, noting how it captures “Paddington’s essence so beautifully”.
Jo Dancey, global brand president of Jo Malone London, emphasized the natural fit between the brand and Paddington. “There was no other choice of partner we’d rather share our scent with — or marmalade sandwich, come to that,” she said, highlighting the character’s inspirational qualities
Paddington’s recent prominence in British culture, including his heartwarming skit with the late Queen Elizabeth II during her Platinum Jubilee celebrations, has only heightened his appeal. This touching moment, which showed the Queen sharing her own marmalade sandwich, demonstrated Paddington’s special place in the hearts of people across generations
Cologne Orange Marmalade is available in two sizes:
- Orange Marmalade cologne 100ml – €152
- Orange Marmalade cologne 30ml – 75€
The limited-edition Orange Marmalade cologne is available in Jo Malone London boutiques and on jomalone.com