FRED, the renowned jeweler, has announced South Korean singer and songwriter Kim Seok-jin, famously known as Jin from BTS, as its first global ambassador. This collaboration marks a significant milestone for the brand, blending the realms of luxury jewelry and global pop culture.
Jin’s values and high standards resonate deeply with those of FRED’s founder, Fred Samuel. “His radiant energy, artistic qualities, values and high standards constantly push him to excel, strongly resonating with those of our maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre,” declared the jeweler’s vice president and artistic director Valérie Samuel.
For Jin, this partnership is a deeply personal honor. He expressed his gratitude and excitement about joining the FRED family, promising fans exciting future endeavors through this collaboration. “Please look forward to the future endeavors we will bring through the partnership,” he said. This role marks Jin’s first solo luxury deal, following his previous partnership with Ottogi’s Jin Ramen noodle franchise before his mandatory military service.
Jin’s influence extends beyond music and into the fashion world, where his style and presence are highly regarded. His collaboration with FRED is expected to set new trends and inspire men globally to embrace luxury jewelry as a staple in their fashion repertoire. This partnership is about merging Jin’s unique style with FRED’s timeless elegance.
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BTS, as a group, has already made significant inroads into the fashion industry. In 2021, they were named brand ambassadors for Louis Vuitton under the late Virgil Abloh’s tenure as artistic director of menswear. Jin’s new role with FRED continues this trend, showcasing the group’s influence and versatility in various domains, including high fashion.
After being the first BTS member to be discharged from military duty, Jin wasted no time reconnecting with fans. He participated in a “hugathon” event, celebrating the band’s 11th anniversary with thousands of BTS Army members. Additionally, Jin is expected to become a torchbearer for the 2024 Paris Olympics, further solidifying his status as a global icon.
In a recent Q&A session on Weverse, Jin revealed that he is recording and filming variety shows, with plans to release an album in the second half of the year. His return to civilian life and the entertainment industry is eagerly anticipated by fans worldwide.
