JW Anderson‘s Pride capsule 2024 is a celebration of love, acceptance, and the brand’s iconic Pigeon Clutch Bag. The collection, inspired by the viral accessory featured in And Just Like That…, showcases a playful and colorful twist on the moldboard bird, reimagined by artist Pol Anglada.
The Pigeon, adorned with a harness and mohawk while being showered in confetti, takes center stage across the ready-to-wear range. Illustrations of the bird appear on an assortment of tees, tanks, sheer tops, polos, sweatshirts, and swim trunks, offering a variety of sizes for a subtle or bold approach.
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Anglada’s artwork also features a gay couple locked in a kiss in front of a JW Anderson store during a Pride celebration, capturing the essence of the capsule’s message. The illustrations are placed on various garments, celebrating living authentically and unapologetically.
The collection’s slogan, “Won’t you be my pigeon? Chirp loud. Live Proud,” plays with the pigeon theme while incorporating Anderson’s main message of love and acceptance. The brand’s logo tee and sheer top are revamped with the signage duplicated six times, each in a different color of the rainbow, creating a striking visual impact.
JW Anderson’s Pride 2024 capsule also includes underpinnings and shorts, ensuring a comprehensive range of options for fashion-forward individuals. The collection’s vibrant colors and bold designs serve as a testament to the brand’s commitment to celebrating diversity and self-expression.
The capsule is now available for purchase at JW Anderson’s store locations in London and Milan, as well as on its website, allowing fashion enthusiasts worldwide to embrace the spirit of Pride and showcase their support for the LGBTQ+ community.
