Matthieu Blazy is set to become the new creative director of Chanel. In a move that signals a commitment to both tradition and innovation, the iconic French house has chosen Blazy to oversee its haute couture, ready-to-wear and accessories collections. This appointment marks a significant moment in the fashion world, especially for those who appreciate the intricate blend of heritage and modernity.
Matthieu Blazy, who previously revitalized Bottega Veneta, brings a wealth of experience and a fresh perspective to Chanel. His tenure at Bottega Veneta transformed the brand into one of the most anticipated shows in Milan, drawing attention for its sophisticated craftsmanship and contemporary appeal. At 40, Blazy embodies a new generation of designers who respect the legacy of fashion houses while pushing boundaries.
Bruno Pavlovsky, Chanel’s president of fashion, expressed his confidence in Blazy’s vision for the brand. “We hope to be together for 10, 15 years or more. We’re just at the start of our story,” he said. This long-term commitment reflects Chanel’s confidence in Blazy’s ability to lead the brand into a new era without compromising its core values.
“I am thrilled and honored to join the wonderful house of Chanel. I look forward to meeting all the teams and writing this new chapter together,” said Blazy. His enthusiasm hints at exciting developments on the horizon for Chanel’s collections, long celebrated for their tweed suits, quilted handbags and timeless fragrances.
Blazy’s appointment comes on the heels of the departure of Virginie Viard, who led Chanel following the death of Karl Lagerfeld in 2019. While Viard maintained the essence of the brand during her tenure, Blazy is expected to inject new energy and creativity. His background includes working with renowned designers such as Raf Simons at Calvin Klein and Phoebe Philo at Celine, experiences that have honed his eye for detail and innovation.
“Matthieu Blazy is one of the most gifted designers of his generation,” said Alain Wertheimer, Chanel’s global executive chairman, and Leena Nair, global chief executive officer, in a joint statement. “His vision and talent will reinforce the energy of the brand and our position as a leader in luxury.”
Blazy’s work offers a compelling study in the fusion of traditional craftsmanship and modern design. His collections at Bottega Veneta were lauded for their adult chic and inventive use of materials. In particular, he introduced leather that mimicked denim and raffia, demonstrating his ability to challenge convention while maintaining a sense of luxury.
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At Bottega Veneta, Blazy was also responsible for creating coveted accessories such as the Kalimero, Andiamo and Sardine handbags. His talent for creating desirable products that resonate with consumers will be a valuable asset at Chanel. Pavlovsky emphasized this, saying, “Matthieu is passionate about the product, and it shows. The way he did such an exceptional job of reenergizing the product at Bottega Veneta demonstrates that this is truly his signature.”
Chanel’s decision to bring in an external creative director for the first time since 1983 underscores the brand’s desire for fresh perspectives. Pavlovsky emphasized that Blazy was chosen not only for his talent, but also for his alignment with Chanel’s values. “We chose the person whose values, talent, and vision of women, of our clients, were the best fit for us,” he explained.
Matthieu Blazy’s career began in Paris, but his training at La Cambre in Brussels and subsequent work in various fashion capitals gave him a global perspective. His time at Maison Margiela, particularly overseeing the Artisanal line, gave him a deep appreciation for haute couture – experience that will serve him well at Chanel.
As he prepares to officially join Chanel in April 2025, Blazy faces the exciting challenge of producing ten collections a year, including two haute couture shows. This demanding schedule speaks to Chanel’s confidence in his abilities and the anticipation surrounding his vision for the brand.
His ability to reinterpret classic elements with a modern twist could influence trends and set new standards in the industry. His collaborative approach, working closely with skilled teams, suggests that his collections will be rich in diversity and craftsmanship.
Chanel’s commitment to a long-term relationship with Blazy is remarkable in an industry often characterized by rapid turnover. Pavlovsky expressed a desire to give Blazy the time it needs to make a meaningful impact. “We are not trying to put everything on the table from Day 1,” he said. “I hope that Chanel can support this vision for many years, and to do it with impact.”
The strategic move positions Chanel to remain at the forefront of luxury fashion. With revenues expected to reach nearly $20 billion by 2023, the brand understands the importance of evolving while staying true to its heritage. Blazy’s appointment reflects a balance between honoring tradition and embracing innovation.
Matthieu Blazy’s role at Chanel is a compelling development. His work to date demonstrates a keen understanding of how to connect with a contemporary audience without sacrificing quality or craftsmanship.
In a market where consumers are increasingly looking for authenticity and meaningful connections with brands, Blazy’s approach meets these expectations. His emphasis on storytelling through design and dedication to craft could help Chanel deepen its relationship with a new generation of customers.
As we await Blazy’s first collection for Chanel, there is a sense of excitement about what he will bring to the venerable house. His unique combination of respect for the past and vision for the future positions him to make a significant impact on the brand and the industry as a whole.
In the words of Pavlovsky, “Matthieu’s talent and power lie in the fact that he has the capacity to come into the brand and drive it forward.” With Blazy at the helm, Chanel is embarking on a new chapter – one that promises to blend the timeless with the contemporary in ways that will captivate and inspire.
