Diesel announced a partnership with rock sensation Damiano David. The Måneskin frontman went beyond his role as global ambassador to create an exclusive capsule collection with creative director Glenn Martens.
The collection features bold experimentation with fabrics and proportions, reflecting both Damiano David’s rebellious persona and Diesel’s innovative heritage. Oversized silhouettes dominate the lineup, with burnout jersey tops and wide-leg trousers showcasing David’s name in Diesel’s signature typography.
Raw denim pieces push conventional boundaries with innovative peel-off treatments. These manifest in generously cut suits, dramatic maxi skirts and cargo pants that challenge traditional sizing norms. A standout piece is a sweeping denim cape, its edges deliberately unfinished to emphasize the experimental nature of the collection.
Personal touches appear throughout, with several pieces incorporating prints and patchwork inspired by David’s own tattoos. This intimate detail bridges the gap between artist and design, creating wearable art that resonates with authenticity.
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The collection was previewed through David’s public appearances, most notably at the BOF 500 Gala, where he wore a black coated suit from the line. His presence at the Diesel SS25 runway show, draped in the collection’s signature cape, further heightened anticipation.
This collaboration marks Diesel’s strategic move towards gender liberation and modern masculinity. The partnership, announced in June 2024, positions David perfectly – his distinctive style and nonconformist attitude seamlessly align with Diesel’s commitment to self-expression and inclusivity.