Celebrity designer and entrepreneur Pharrell Williams has joined forces with evian to revolutionize premium water packaging through an innovative collaboration with his company Humanrace. The partnership introduces exclusive glass bottles that combine sophisticated design with the excellence of natural spring water.
“Staying hydrated is fundamental,” says Williams during our conversation at the product launch. “These bottles represent more than water—they’re a reminder that self-care can be joyful.” His enthusiasm shines through as he discusses this latest project, which features striking blue and green bottles in both still and sparkling varieties.
The limited-edition collection is distinguished by its minimalist aesthetic and purposeful labeling: “This is the Fountain of Youth.” This thoughtful detail reflects Williams’ personal philosophy on wellness and hydration, which he demonstrated during our meeting by sipping from one of the bottles he designed.
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Marketing Director Leeni Hämäläinen explains the strategic timing: “We pride ourselves on partnering with cutting-edge collaborators, and Pharrell embodies our vision perfectly.” The partnership marks evian’s first-ever release of both still and sparkling water in designer glass bottles.
These exclusive bottles will be available at select U.S. retailers and restaurants this December, following their November debut at French locations including Grande Épicerie de Paris and Monoprix. The release builds on Williams’ previous collaboration with evian, which featured tennis-inspired designs earlier this year.
