South Korean sensation Byeon Wooseok marks another strategic step in PRADA‘s expansion into the Asian market. The 33-year-old actor, fresh from his breakthrough performance in Lovely Runner, brings his distinctive presence to the prestigious Italian fashion house.
Byeon Wooseok’s remarkable transformation from model to acclaimed actor showcases his versatile appeal. His professional career gained momentum with compelling performances in Dear My Friends and Record of Youth, establishing him as one of South Korea’s most promising talents.
The actor demonstrated his fashion prowess at PRADA’s Spring 2025 menswear presentation in Milan. His sophisticated ensemble featured precise tailoring and thoughtful detailing – dark trousers paired with substantial wool knitwear, enhanced by strategic white accents through his shirt, tie and signature side-buckled leather belt.
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With 11.4 million Instagram followers, Wooseok represents modern celebrity influence. His social media presence reinforces PRADA’s message to younger, digitally connected luxury consumers.
Wooseok joins PRADA’s carefully curated group of South Korean ambassadors, including Aespa’s Karina and acclaimed actor Kim Tae-ri. The brand’s global representation extends to talents such as Harris Dickinson and Hunter Schafer, reflecting PRADA’s international outlook.
