Japanese designer FUMITO GANRYU joins forces with PUMA to reimagine the classic PUMA GV Special sneaker. The collaboration marks a significant moment where heritage sportswear meets contemporary Japanese design sensibilities.
The new GV Special features a sophisticated black and white palette that reflects GANRYU’s minimalist approach. Premium suede materials pay tribute to PUMA‘s iconic Suede model, while incorporating the innovative Disc System technology – a unique fit adjustment mechanism controlled by a simple turn of a dial.
An eye-catching feature is the semi-transparent sole unit, which brings modern engineering to classic footwear design. The sneaker retains its athletic DNA while introducing fresh elements that appeal to fashion-conscious consumers.
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PUMA’s Shanghai West Bund Dream Center store will be transformed into an experimental space for the November 1 launch. The setting reflects the meticulous development process behind the collaboration, with GANRYU personally presenting his creative vision.
Founded in 2018, FUMITO GANRYU brings its signature concept of neutrality to the partnership. The brand’s commitment to balancing traditional and progressive elements shines through in every detail of the sneaker’s construction.
The partnership signals PUMA’s continued commitment to innovative collaborations, while strengthening FUMITO GANRYU’s position in the global footwear market. The design approach creates a versatile sneaker suitable for both casual wear and fashion-forward styling.
You can purchase the PUMA GV Special x FUMITO GANRYU starting October 30, 2024 at online.fumitoganryu.jp. The global release will follow on November 2, 2024 at select PUMA flagship stores and authorized retailers.
